The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. There is also a possibility of adopting the Fiat Ducato commercial van which became the Ram Promaster to fill the gap of the Sprinter which Daimler ended production in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".
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